Marfeel

Tool
DescriptionMarfeel is an analytics program made specifically for the media and publishing industry offering a number of plans and add-ons depending on publisher needs. Marfeel not only helps you see real-time insights, but offers actionable solutions for improvement within the platform including headline and A/B testing along with content amplification. Finally, Marfeel does not only collect data on your site and mobile app, but has the capabilities to track your social engagement as well.
Lowest Monthly CostThree levels of paid plans are also available. Pricing on paid plans involves a combination of monthly and annual fees. A pricing consultation is required to determine total costs.

$0

Integrates with Slack✅ Yes
Integrates with Zapier❌ No
Can create workspaces✅ Yes
Allows data to be exported✅ Yes
Offers API access✅ Yes
Displays real-time data✅ Yes
Historical data accessible✅ Yes
Can auto-email reports✅ Yes
Offers A/B testing of text and images✅ Yes

Offers headline and image A/B testing as an add-on.
Can connect to publisher's mobile app✅ Yes
Visualizes how users interact with website in real time✅ Yes
Tool is open-source❌ No
Journalism org. membership discount availablelocalmediaconsortium.com
Company can access your dataYes
Where is your data storedCloud (AWS)
Data encrypted in transit✅ Yes
Data encrypted at rest✅ Yes
What happens to deleted files?Contact support to ensure files are fully deleted
Admins can grant permissions depending on user✅ Yes
Supports SSO sign-on✅ Yes

Offered on Pro and Unlimited plans
Supports multi-factor authentication❌ No
Requires warrant before handing over data"In general, we will not transfer your data to third parties other than the Publisher, who is responsible for the processing of your data; except if the latter requires us to do so or when required by a public authority, the administration of justice or law enforcement agencies, in compliance with the legal obligations that correspond to us."
Uses AI for core productNo

Written by Leah Becerra

Leah Becerra is Product Director at the News Media Help Desk. Her journalism background encompasses all things digital: news product design, podcasts, video, analytics, audience strategy and more.