| Tool |
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| Description | Google Analytics is a free tool to help you determine user behavior and insights across all of your platforms. This tool is made for smooth integration with any other Google tool, along with some outside offerings. Google Analytics also offers a variety of data visualization offers to ensure you get the most out of your information and can take aciton to improve your user engagement. |
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| Lowest Monthly Cost | Google Analytics is free of charge, but large enterprise teams may be better suited by the premium Analytics 360 paid plan.
$0 |
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| Integrates with Slack | ✅ Yes |
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| Integrates with Zapier | ✅ Yes |
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| Can create workspaces | ✅ Yes |
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| Allows data to be exported | ✅ Yes |
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| Offers API access | ✅ Yes |
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| Displays real-time data | ✅ Yes |
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| Historical data accessible | ✅ Yes |
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| Can auto-email reports | ✅ Yes |
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| Offers A/B testing of text and images | ❌ No |
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| Can connect to publisher's mobile app | ✅ Yes |
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| Visualizes how users interact with website in real time | ❌ No |
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| Tool is open-source | ❌ No |
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| Journalism org. membership discount available | None |
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| Company can access your data | Yes |
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| Where is your data stored | Google Servers, regional data centers |
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| Data encrypted in transit | ✅ Yes |
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| Data encrypted at rest | ✅ Yes |
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| What happens to deleted files? | "A data-deletion request is used to delete text collected by event parameters. The specific text data will be erased and replaced with “(data deleted)”, but the event will still be counted in the overall metrics in your reports" |
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| Admins can grant permissions depending on user | ✅ Yes |
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| Supports SSO sign-on | ✅ Yes |
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| Supports multi-factor authentication | ✅ Yes |
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| Requires warrant before handing over data | Will share outside of Google to "Respond to any applicable law, regulation, legal process, or enforceable governmental request. Enforce applicable Terms of Service, including investigation of potential violations. Detect, prevent, or otherwise address fraud, security, or technical issues. Protect against harm to the rights, property or safety of Google, our users, or the public." |
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| Uses AI for core product | No |
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