Emplifi

Tool
Lowest Monthly CostEmplifi offers multiple pricing tiers and a custom plan option. Pricing is determined primarily by audience size and product capabilities. New or very small organizations with minimal audience size may pay less. The tool does not charge per seat. https://emplifi.io/pricing/

$1249

DescriptionEmplifi is a consumer engagement platform that combines social marketing, social commerce, and social care functions. It centralizes large volumes of social data, uses AI to classify and summarize insights, and helps organizations take action across social platforms from one place.
Tool is open-source❌ No
Integrates with Slack❌ No
Integrates with Zapier❌ No
Can create workspaces✅ Yes

Emplifi supports team-based structures, custom user roles and hierarchical accounts (national, regional, local). Organizations can separate accounts by teams, regions, brands or sub-organizations.
Allows data to be exported✅ Yes
Offers API access✅ Yes

API access is available to all users, but the extent of access depends on the package. Basic plans allow access to social analytics APIs. Higher-tier plans unlock more sensitive datasets (e.g., care-related data) due to security requirements.
Journalism org. membership discount availableNone
Company can access your dataYes, to the extent required for platform functionality, but with safeguards. Emplifi processes data through servers and AI systems but strips personal information before sending content to AI models. They emphasize GDPR compliance and internal security protocols.
Where is your data storedCloud (mix of servers globally).
Data encrypted in transit✅ Yes

The platform employs comprehensive encryption including: AWS Data (AES-256) for data at rest, MS TDE for database encryption, EFS 256 for file system encryption, TLS 1.2 or above with HTTPS for data in transit.
Data encrypted at rest✅ Yes
What happens to deleted files?Deleted files are deleted and not stored. Adherence to data retention laws (e.g., GDPR) for personal information.
Admins can grant permissions depending on user✅ Yes

Admins can enable or restrict actions for individual users or teams and modify permissions temporarily (e.g., for new hires).
Supports SSO sign-on✅ Yes
Supports multi-factor authentication✅ Yes

Two-factor authentication (2FA) is mandatory. It can be done via mobile authentication or email. SSO can be added alongside this.
Requires warrant before handing over dataEmplifi does not hand over customer data without a legal requirement.
Uses AI for core productYes
Company uses your data to train AI modelsNo, Emplifi will not use user data for base model training without explicit permission.
Available social platformsFacebook, Instagram, X (Twitter), YouTube, TikTok, LinkedIn, Pinterest, Bluesky and WhatsApp.
Scheduling maximumUnlimited
Built-in approval process✅ Yes

Emplifi Publisher features multi-level Approval Workflows to safeguard brand reputation. This allows teams to set up organized, transparent workflows where content must be reviewed and approved before it is published.
Tool can optimize send time✅ Yes
Social listening features available✅ Yes

Emplifi Listening analyzes X, Facebook, Instagram, YouTube and more. You can monitor competition and see AI-driven sentiment recognition of your brand on social.
Tool captures social analytics✅ Yes
Custom campaign tracking (UTM) auto-added✅ Yes
Can auto-import article links✅ Yes
User can pause all queues✅ Yes

Written by Leah Becerra

Leah Becerra is Product Director at the News Media Help Desk. Her journalism background encompasses all things digital: news product design, podcasts, video, analytics, audience strategy and more.